Bad MLS Photos – I Have a Question
Bad MLS Photos – Or, I Have a Question About Your Listing
“If you think it’s expensive to hire a professional to do the job, wait until you hire an amateur.” ~ Red Astaire
WARNING Not responsible for the graphic content of these images.
Which House is For Sale?
What, Exactly, is For Sale Here?
Is Everything Included With This House?
Even the Chandeliers?
How About These Action Figures?
And the Artwork?
Does the House Come With the Street?
Does the House Have a Solid Foundation?
Does This House Have Central Air?
And What’s in This Corner?
Did Anyone Die Here?
Is This House Haunted?
What’s Lurking Behind Those Trees?
How Does Your Garden Grow
What, Exactly, Are We Looking At Here?
And What’s the Center of Attention Here?
What, Exactly, is For Sale Again?
Marketing Your Listings
• Selling real estate is all about marketing and setting yourself – and your listing – apart from the competition. • It’s also about getting the most amount of money for your clients in the shortest amount of time possible.
• Images are one of the biggest reasons Internet marketing has become so popular. (2007 NAR Profile of Home Buyers and Sellers)
• 80% of Internet shoppers say images are imperative when deciding to buy or use a company’s product or services. (2006 Pew Study)
• People will make a snap – and often unconscious – judgment about a listing based on just the first photo of the property …
• They are judging a book by its cover!
• Think of a property listing in terms of a personal profile on a dating website …
• The pictures should be as flattering as possible without tipping into outright deception.
• Homes that are professionally photographed get an average 61% more views than similar listings that are not professionally photographed. (2010 Redfin Study on Photography)
• Professional photos are worth 1,000 words – or dollars!
• They bring in at least $934 (for a $200,000 home) and as much as $116,076 (for a $1 million home) MORE than the other homes on the market that are not professionally photographed. (2010 Redfin Study on Photography)
• You owe it to your client to make a strong first impression by making your listing look the best it can …
• … because you won’t get a second chance to make a great first impression.
• You’re the listing agent who was hired by the home owners to market their property …
• It’s up to you to make the MLS and other online photos of your listings both eye-catching and memorable!
You can’t change the real estate market …
… but you can change how you market real estate!
“If your listing is not ready for a photo shoot, then it’s not ready for visitors either.”
Lew Corcoran, ASP®, IAHSP
Accredited Staging Professional
Professional Real Estate Photographer
Phone: (508) 443-1332
Serving the Boston South Shore, Southeastern Massachusetts, Cape Cod, and Rhode Island
Decora Photography – Home Staging, Real Estate Photography, Walk-Through Videos, Floor Plans, and Virtual Tours