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Home Staging – Your Key to Selling Success

Home Staging – Your Key to Selling Success

Your Key for Selling Success: Home Staging

IF … you had just 1 TOOL that could help your listings SELL faster and at the best possible price, would you use it?

IF … you had just 1 TOOL that could help your clients keep MORE of their equity, would you want to share it with them?

IF … you had just 1 TOOL that could help you make MORE money on a sale of a home, would you want to learn more about it?

Then Home Staging … is your key tool for selling success!

It’s All About… The Presentation. Would you go to a listing presentation dressed like this?

It’s All About… The Presentation. Would you go out on a date looking like this?

It’s All About… The Presentation. Would you go out on a date with this person?

It’s All About… The Presentation.
Think About THIS: When a Buyer views a listing online, they are actually ‘interviewing’ that property.
When they see it in person, it’s a date!

It’s All About… The Presentation.
When you list a house, its condition and appearance is a reflection on you!
What do you want your listings to say about you as a real estate agent?

It’s All About… The Presentation
Every listing should be Staged
A Staged listing says that you: “Are QUALITY” “Are ATTENTIVE” “Are SUCCESSFUL” “Are PREPARED” “CARE”

Staging Works!
We Know That
… Home Staging helps sell houses faster!
… Home Staging helps sell houses for more money!
… Home Staging works!

Why Listings Aren’t Staged
• Agent is afraid of not getting the listing
• Agent pre-judges the Seller’s $$$ situation
• Agent is afraid of hurting the home owner’s feelings
• Agent doesn’t know how to get the Sellers on board
• Agent thinks the property looks ‘OK’ now, so why bother?

We Know That …
A home for sale is nothing more than a product or commodity.
For a product to sell, it has to be properly prepared, packaged, presented and promoted.

Time is Valuable We need to be MORE concerned about wasting time, money, and energy on marketing a poor product.

Theory: If Time = Money Then in Real Estate, Less Time on Market = More Money For both you and your client.

Formula for Loss T – P – E = UC

Time on Market minus Price Drop minus Loss in Equity equals Unhappy Client
Unhappy Client = No Referrals or possibly a lost listing

Formula for Success H – T + E = S

Home Staging minus Time on Market plus More Equity equals Success!

Time = Money. Therefore, Home Staging = Success!

To learn more about how professional Home Staging and photography can make you a more successful real estate agent, call:

Lew Corcoran, ASP®, IAHSP
Accredited Staging Professional Professional
Real Estate Photographer

Decora Photography
Phone: (508) 443-1332
Website: www.DecoraPhotography.com

Serving the Boston South Shore, Southeastern Massachusetts, Cape Cod, and Rhode Island

Decora Photography – Home Staging, Real Estate Photography, Walk-Through Videos, Floor Plans, and Virtual Tours

Before and After Listing Photos

Before and After Listing Photos

Before and After Listing Photos – Or, How to Sell Your Listings in Less Time and for More Money!

“If you think it’s expensive to hire a professional to do the job, wait until you hire an amateur.” ~ Red Astaire

Before and After Listing Photos

Marketing Your Listings

• Selling real estate is all about marketing and setting yourself – and your listing – apart from the competition.
• It’s also about getting the most amount of money for your clients in the shortest amount of time possible.
• 80% of Internet shoppers say images are imperative when deciding to buy or use a company’s product or services. (2006 Pew Study)
• Images are one of the biggest reasons Internet marketing has become so popular. (2007 NAR Profile of Home Buyers and Sellers)
• People will make a snap – and often unconscious – judgment about a listing based on just the first photo of the property …
• They are judging a book by its cover!
• Think of a property listing in terms of a personal profile on a dating website …
• The pictures should be as flattering as possible without tipping into outright deception.
• Homes that are professionally photographed get an average 61% more views than similar listings that are not professionally photographed. (2010 Redfin Study on Photography)
• Professional photos are worth 1,000 words – or dollars!
• They bring in at least $934 (for a $200,000 home) and as much as $116,076 (for a $1 million home) MORE than the other homes on the market that are not professionally photographed. (2010 Redfin Study on Photography)
• You owe it to your client to make a strong first impression by making your listing look the best it can …
• … because you won’t get a second chance to make a great first impression.
• You’re the listing agent who was hired by the home owners to market their property …
• It’s up to you to make the MLS and other online photos of your listings both eye-catching and memorable!

You can’t change the real estate market …
… but you can change how you market real estate!

“If your listing is not ready for a photo shoot, then it’s not ready for visitors either.”

Lew Corcoran, ASP®, IAHSP
Accredited Staging Professional
Professional Real Estate Photographer

Decora Photography
Phone: (508) 443-1332
Website: www.DecoraPhotography.com

Serving the Boston South Shore, Southeastern Massachusetts, Cape Cod, and Rhode Island

Decora Photography – Home Staging, Real Estate Photography, Walk-Through Videos, Floor Plans, and Virtual Tours

Bad MLS Photos – I Have a Question

Bad MLS Photos – I Have a Question

Bad MLS Photos – Or, I Have a Question About Your Listing

“If you think it’s expensive to hire a professional to do the job, wait until you hire an amateur.” ~ Red Astaire

WARNING Not responsible for the graphic content of these images.

Which House is For Sale?
What, Exactly, is For Sale Here?
Is Everything Included With This House?
Even the Chandeliers?
How About These Action Figures?
And the Artwork?
Does the House Come With the Street?
Does the House Have a Solid Foundation?
Does This House Have Central Air?
And What’s in This Corner?
Did Anyone Die Here?
Is This House Haunted?
What’s Lurking Behind Those Trees?
How Does Your Garden Grow
What, Exactly, Are We Looking At Here?
And What’s the Center of Attention Here?
What, Exactly, is For Sale Again?

Marketing Your Listings

• Selling real estate is all about marketing and setting yourself – and your listing – apart from the competition. • It’s also about getting the most amount of money for your clients in the shortest amount of time possible.
• Images are one of the biggest reasons Internet marketing has become so popular. (2007 NAR Profile of Home Buyers and Sellers)
• 80% of Internet shoppers say images are imperative when deciding to buy or use a company’s product or services. (2006 Pew Study)
• People will make a snap – and often unconscious – judgment about a listing based on just the first photo of the property …
• They are judging a book by its cover!
• Think of a property listing in terms of a personal profile on a dating website …
• The pictures should be as flattering as possible without tipping into outright deception.
• Homes that are professionally photographed get an average 61% more views than similar listings that are not professionally photographed. (2010 Redfin Study on Photography)
• Professional photos are worth 1,000 words – or dollars!
• They bring in at least $934 (for a $200,000 home) and as much as $116,076 (for a $1 million home) MORE than the other homes on the market that are not professionally photographed. (2010 Redfin Study on Photography)
• You owe it to your client to make a strong first impression by making your listing look the best it can …
• … because you won’t get a second chance to make a great first impression.
• You’re the listing agent who was hired by the home owners to market their property …
• It’s up to you to make the MLS and other online photos of your listings both eye-catching and memorable!

You can’t change the real estate market …
… but you can change how you market real estate!

“If your listing is not ready for a photo shoot, then it’s not ready for visitors either.”

Lew Corcoran, ASP®, IAHSP
Accredited Staging Professional
Professional Real Estate Photographer

Decora Photography
Phone: (508) 443-1332
Website: www.DecoraPhotography.com

Serving the Boston South Shore, Southeastern Massachusetts, Cape Cod, and Rhode Island

Decora Photography – Home Staging, Real Estate Photography, Walk-Through Videos, Floor Plans, and Virtual Tours

Bad MLS Photos – for Real Estate Agents

Why is My Listing Not Selling? It Could Be Bad MLS Photos

“If you think it’s expensive to hire a professional to do the job, wait until you hire an amateur.” ~ Red Astaire

First, Set Up the Space …
… Then Create Great Curb Appeal

Use the Correct Lighting …
… and Use a Wide Angle Lens

Choose the Right Perspective …
… and Eliminate Blurring

Vertical Lines Must be Perfectly Straight …
… and Horizontal Lines Must be Level

Don’t Let Bright Windows Distract …
… and Don’t Let Color Casts Distract

Above All, Be Versatile …
… and Don’t Keep Buyers in Suspense Decora Photography

Marketing Your Listings

• Selling real estate is all about marketing and setting yourself – and your listing – apart from the competition. • It’s also about getting the most amount of money for your clients in the shortest amount of time possible.
• Images are one of the biggest reasons Internet marketing has become so popular. (2007 NAR Profile of Home Buyers and Sellers)
• 80% of Internet shoppers say images are imperative when deciding to buy or use a company’s product or services. (2006 Pew Study)
• People will make a snap – and often unconscious – judgment about a listing based on just the first photo of the property …
• They are judging a book by its cover!
• Think of a property listing in terms of a personal profile on a dating website …
• The pictures should be as flattering as possible without tipping into outright deception.
• Homes that are professionally photographed get an average 61% more views than similar listings that are not professionally photographed. (2010 Redfin Study on Photography)
• Professional photos are worth 1,000 words – or dollars!
• They bring in at least $934 (for a $200,000 home) and as much as $116,076 (for a $1 million home) MORE than the other homes on the market that are not professionally photographed. (2010 Redfin Study on Photography)
• You owe it to your client to make a strong first impression by making your listing look the best it can …
• … because you won’t get a second chance to make a great first impression.
• You’re the listing agent who was hired by the home owners to market their property …
• It’s up to you to make the MLS and other online photos of your listings both eye-catching and memorable!

You can’t change the real estate market …
… but you can change how you market real estate!

“If your listing is not ready for a photo shoot, then it’s not ready for visitors either.”

Lew Corcoran, ASP®, IAHSP
Accredited Staging Professional
Professional Real Estate Photographer

Decora Photography
Phone: (508) 443-1332
Website: www.DecoraPhotography.com

Serving the Boston South Shore, Southeastern Massachusetts, Cape Cod, and Rhode Island

Decora Photography – Home Staging, Real Estate Photography, Walk-Through Videos, Floor Plans, and Virtual Tours

Why Is My House Not Selling – Part 3

Why is My House Not Selling – Part 3

Why is My House Not Selling? It Could be Bad MLS Photos (Part III)

“If you think it’s expensive to hire a professional to do the job, wait until you hire an amateur.” ~ Red Astaire

WARNING: Not responsible for the graphic content of these images.

Located on a Lake …
… This Gorgeous Upscale Home …
… Features an Open Floor Plan …
… a Gourmet Kitchen …
… a Beautiful Living Room …
… a Formal Dining Room …
… a Large Family Room …
… And a Large Back Yard

Everything’s Included …
… Even the Art Work …
… and Stackable Washer/Dryer …
… But Not the Trophies

Be a Doll and Buy This House, Will You?

Marketing Your House for Sale –

    • Selling real estate is all about marketing and setting your house apart from the competition.
    • It’s also about selling your house for the most amount of money the market will bear and in the shortest amount of time possible.
    • Images are one of the biggest reasons Internet marketing has become so popular. (2007 NAR Profile of Home Buyers and Sellers)
    • 80% of Internet shoppers say images are imperative when deciding to buy or use a company’s product or services. (2006 Pew Study)
    • People will make a snap – and often unconscious – judgment about your house based on just the first photo of the property …
    • They are judging a book by its cover!
    • Think of a house for sale in terms of a personal profile on a dating website …
    • The pictures should be as flattering as possible without tipping into outright deception.
    • Homes that are professionally photographed get an average 61% more views than similar listings that are not professionally photographed. (2010 Redfin Study on Photography)
    • Professional photos are worth 1,000 words – or dollars!
    • They bring in at least $934 (for a $200,000 home) and as much as $116,076 (for a $1 million home) MORE than the other homes on the market that are not professionally photographed. (2010 Redfin Study on Photography)
    • Your real estate agent owes it to you to make a strong first impression by making your house look the very best it can on the market …
    • … because you won’t get a second chance to make a great first impression.
    • You hired the real estate agent and brokerage to market and sell your home for you for the most amount of money the market will bear and in the shortest amount of time possible …
    • If the real estate agent you hired shows up with a point- and-shoot camera or camera phone and takes pictures like these, you should FIRE THEM …
    • … and hire a new real estate agent who will properly prepare, package, present, and promote your home for the market.

“If your house is not ready for a photo shoot, then it’s not ready for visitors either.”

Lew Corcoran, ASP®, IAHSP
Accredited Staging Professional
Professional Real Estate Photographer

Decora Photography
Phone: (508) 443-1332
Website: www.DecoraPhotography.com

Serving the Boston South Shore, Southeastern Massachusetts, Cape Cod, and Rhode Island

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