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Home Staging

Why Is My House Not Selling – Part 1

Why is My House Not Selling – Part 1

Why is My House Not Selling? It Could be Bad MLS Photos (Part I)

“If you think it’s expensive to hire a professional to do the job, wait until you hire an amateur.” ~ Red Astaire

WARNING: Not responsible for the graphic content of these images.

Located on the Ritzy Side of Town …
… This Lakefront Property …
… Has Amazing Views …
… of the Nearby Gardens …
… and State Park

It Features an Extra Large Master Bath …
… Lots of Closet Space …
… Ample Off-Street Parking …
… And a Neighborhood Watch Program

It Also Features a Guest Bedroom …
… a Mother-in-Law Suite …
… Central Air Conditioning …
… an Entertainment Center …
… an Outdoor Bar and Grill …
… And an In-ground Swimming Pool!

This is Such a Doll House – You’ll Love It!

Marketing Your House for Sale –

    • Selling real estate is all about marketing and setting your house apart from the competition.
    • It’s also about selling your house for the most amount of money the market will bear and in the shortest amount of time possible.
    • Images are one of the biggest reasons Internet marketing has become so popular. (2007 NAR Profile of Home Buyers and Sellers)
    • 80% of Internet shoppers say images are imperative when deciding to buy or use a company’s product or services. (2006 Pew Study)
    • People will make a snap – and often unconscious – judgment about your house based on just the first photo of the property …
    • They are judging a book by its cover!
    • Think of a house for sale in terms of a personal profile on a dating website …
    • The pictures should be as flattering as possible without tipping into outright deception.
    • Homes that are professionally photographed get an average 61% more views than similar listings that are not professionally photographed. (2010 Redfin Study on Photography)
    • Professional photos are worth 1,000 words – or dollars!
    • They bring in at least $934 (for a $200,000 home) and as much as $116,076 (for a $1 million home) MORE than the other homes on the market that are not professionally photographed. (2010 Redfin Study on Photography)
    • Your real estate agent owes it to you to make a strong first impression by making your house look the very best it can on the market …
    • … because you won’t get a second chance to make a great first impression.
    • You hired the real estate agent and brokerage to market and sell your home for you for the most amount of money the market will bear and in the shortest amount of time possible …
    • If the real estate agent you hired shows up with a point- and-shoot camera or camera phone and takes pictures like these, you should FIRE THEM …
    • … and hire a new real estate agent who will properly prepare, package, present, and promote your home for the market.

“If your house is not ready for a photo shoot, then it’s not ready for visitors either.”

Lew Corcoran, ASP®, IAHSP
Accredited Staging Professional
Professional Real Estate Photographer

Decora Photography
Phone: (508) 443-1332

Serving the Boston South Shore, Southeastern Massachusetts, Cape Cod, and Rhode Island

Top 10 HOT Home Seller Tips

10 HOT Home Seller Tips to Get Your Home Ready to Sell Fast – Even in a Slow Market!

House for Sale

  1. De-Personalize: Pack up family photographs. Buyers want to envision themselves in your home. Don’t distract them.
  2. De-Clutter: Disorganized storage space instantly makes the home smaller. Pack anything you don’t need.
  3. Make Repairs: Have a local handyman make repairs, patch any holes, and fix leaky faucets.
  4. Eliminate Odors: Place pet items in the garage and spray air neutralizer throughout the home. 
  5. Make the Shiny Stuff Shiny: Hire a house cleaning service to set the bar for you and then shine everything with a reflective surface.
  6. Clean the Carpets: Hire a professional to clean all of the carpet in your home every three-to-six months until the home sells. 
  7. Tone it Down: Paint over any bold colors with neutral ones. 
  8. Clean the Outside: Clear out the rain gutters and power-wash your siding. A fresh coat of paint on your front door does wonders too! 
  9. Curb Appeal Sells: Plant colorful flowers, keep a kempt lawn, prune trees, and weed the garden. 
  10. Show it Off Right: Hire a professional home stager and a virtual tour photography service to showcase your home. It will get 87% more views than homes without a virtual tour.