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Real Estate Photography

Home Staging and Real Estate Photography

Home Staging and Real Estate Photography

A Successful Home Sale

As we all know, there are 5 main ingredients to a successful home sale:
– Location
– The Market
– Conditions
– Terms, and
– Price

But I would like to add 1 more:
– Visual Appearance or Staging

What is Home Staging?

The 5 Ps of Home Staging: Home Staging is the art of properly preparing, packaging, presenting, and promoting a house to sell.

Home Staging Research shows that Staged homes often sell for considerably more money and in substantially less time than non-staged homes.

What Home Staging is Not

– Home Staging is not simply placing furniture or accessories in an empty room.
– And Home Staging is not to deceive prospective buyers by covering up any flaws or defects in the home.

What Home Staging Is

– Home Staging techniques focus on improving a property’s appeal by transforming it into a welcoming and attractive product that more buyers might want.

Home Staging

– In the current challenging real estate market, Home Staging and Professional Photography have become an increasingly common way to distinguish a listing from the competition.

Why Home Staging?

– You want to show a prospective home buyer what he or she wants to see.
– You want to show off not what a house is, but what it could be.

What homes would benefit from Home Staging?

– ALL OF THEM!

Home Buyers

– Today, more than 90% of home buyers begin their home search online.
– But prospective home buyers are looking at photos of homes first.
– You have only 1 chance to make a great first impression.
– Having beautiful pictures of a Staged home is critical in order for prospective buyers to click on, not move on.
– People don’t buy houses …
– They buy homes!
– And people buy by comparison
– Staged homes show much better than those that are not Staged

Staging Vacant Homes

– Vacancy rate is at an all-time high
– Without furniture:
• There is no frame of reference
• Buyers focus on the negative details
• Buyers can not envision themselves living there

– In an unfurnished home, a buyer can not tell if it’s the Living Room, the Dining Room, or something else.
– Buyers do not have the vision or the imagination to see how they’d place their furniture in vacant rooms.

– Staging a vacant home helps soften the echoes and adds a cozy feeling to an otherwise empty space.
– Adding furnishings to a vacant home can make rooms look larger – especially if they are small.
– Adding the right furnishings and accessories can help a home with little architectural appeal feel more stylish and updated.
– Make your vacant listing stand out from the all the other empty homes on the market!

– Prospective home buyers will make a decision on your listing within the first few minutes of walking through the front door.
– With all the choices home buyers have today –
• Once you get them in the door, you want them to make sure they feel immediately at home …
• And if they can envision themselves living there, you can expect their offer

– Prospective buyers need to “feel at home” before making an offer.
– Successful staging makes them say: “If I buy this house, I can live like this!”

According to the National Association of REALTORS®, the longer a house sits on the market, the further below list price it drops.

– Homes that sold in 1 to 3 months of going on the market averaged 5% less than list price …
– While homes that sold in over 6 months of going on the market averaged more than 10% less than list price.

– However, Staged homes that sold in the first 4 weeks averaged 1% more than list price.
– In addition, appraisers are more likely to appraise Staged homes at their full asking price!

Surveys show that professionally Staged homes on average sell 50% faster and for 6% to 10% more money than un-staged homes.

Staging Cost vs. Value

Staged to Sell – If these figures are not enough for you, then judge the results for yourself … Seeing is believing … … and believing is buying!

Staged to Sell Before Staging After Staging

Home Staging

– A home for sale is nothing more than a product or commodity.
– Remember, for a product to sell, it has to be properly prepared, packaged, presented and promoted.
– Your Professional Home Stager –
• Sees with a ‘Buyer’s eyes”
• Honors the homeowners and their belongings
• Declutters the space
• Reduces, rearranges, and refreshes
• Creates living spaces out of empty spaces
• Adds color and charm
• Adds a warm and updated feel
• Makes the most of what the sellers have

Selling Real Estate

– Selling real estate is all about marketing and setting yourself – and your listing – apart from the competition. – It’s also about getting the most amount of money for your clients in the shortest amount of time possible.

Why Offer Home Staging?

– Buyers want a home that is ‘move- in ready’
– Brings in other agents to view your listings
– Puts more money in your and your seller’s pockets
– You’ll become known for listing ‘move-in ready’ homes

Stage or Be Upstaged

– You won’t get a second chance to make a great first impression. Home Staging and professional photography seek to produce positive first impressions for prospective Buyers.
– A correct listing price will bring in interest from potential buyers … But, professional Staging and photography will bring in buyer traffic… and offers!
– Savvy real estate agents who consistently use ASP® Professional Home Stagers to Stage their listings are seeing far more SOLD signs than their competition who don’t.
– Professional Home Staging makes the difference. And happy clients will be singing your praises!

“If your listing is not ready for a photo shoot, then it’s not ready for visitors either.”

Lew Corcoran, ASP®, IAHSP
Accredited Staging Professional
Professional Real Estate Photographer

Decora Photography
Phone: (508) 443-1332
Website: www.DecoraPhotography.com

Serving the Boston South Shore, Southeastern Massachusetts, Cape Cod, and Rhode Island

Decora Photography – Home Staging, Real Estate Photography, Walk-Through Videos, Floor Plans, and Virtual Tours

Home Staging – Your Key to Selling Success

Home Staging – Your Key to Selling Success

Your Key for Selling Success: Home Staging

IF … you had just 1 TOOL that could help your listings SELL faster and at the best possible price, would you use it?

IF … you had just 1 TOOL that could help your clients keep MORE of their equity, would you want to share it with them?

IF … you had just 1 TOOL that could help you make MORE money on a sale of a home, would you want to learn more about it?

Then Home Staging … is your key tool for selling success!

It’s All About… The Presentation. Would you go to a listing presentation dressed like this?

It’s All About… The Presentation. Would you go out on a date looking like this?

It’s All About… The Presentation. Would you go out on a date with this person?

It’s All About… The Presentation.
Think About THIS: When a Buyer views a listing online, they are actually ‘interviewing’ that property.
When they see it in person, it’s a date!

It’s All About… The Presentation.
When you list a house, its condition and appearance is a reflection on you!
What do you want your listings to say about you as a real estate agent?

It’s All About… The Presentation
Every listing should be Staged
A Staged listing says that you: “Are QUALITY” “Are ATTENTIVE” “Are SUCCESSFUL” “Are PREPARED” “CARE”

Staging Works!
We Know That
… Home Staging helps sell houses faster!
… Home Staging helps sell houses for more money!
… Home Staging works!

Why Listings Aren’t Staged
• Agent is afraid of not getting the listing
• Agent pre-judges the Seller’s $$$ situation
• Agent is afraid of hurting the home owner’s feelings
• Agent doesn’t know how to get the Sellers on board
• Agent thinks the property looks ‘OK’ now, so why bother?

We Know That …
A home for sale is nothing more than a product or commodity.
For a product to sell, it has to be properly prepared, packaged, presented and promoted.

Time is Valuable We need to be MORE concerned about wasting time, money, and energy on marketing a poor product.

Theory: If Time = Money Then in Real Estate, Less Time on Market = More Money For both you and your client.

Formula for Loss T – P – E = UC

Time on Market minus Price Drop minus Loss in Equity equals Unhappy Client
Unhappy Client = No Referrals or possibly a lost listing

Formula for Success H – T + E = S

Home Staging minus Time on Market plus More Equity equals Success!

Time = Money. Therefore, Home Staging = Success!

To learn more about how professional Home Staging and photography can make you a more successful real estate agent, call:

Lew Corcoran, ASP®, IAHSP
Accredited Staging Professional Professional
Real Estate Photographer

Decora Photography
Phone: (508) 443-1332
Website: www.DecoraPhotography.com

Serving the Boston South Shore, Southeastern Massachusetts, Cape Cod, and Rhode Island

Decora Photography – Home Staging, Real Estate Photography, Walk-Through Videos, Floor Plans, and Virtual Tours

Before and After Listing Photos

Before and After Listing Photos

Before and After Listing Photos – Or, How to Sell Your Listings in Less Time and for More Money!

“If you think it’s expensive to hire a professional to do the job, wait until you hire an amateur.” ~ Red Astaire

Before and After Listing Photos

Marketing Your Listings

• Selling real estate is all about marketing and setting yourself – and your listing – apart from the competition.
• It’s also about getting the most amount of money for your clients in the shortest amount of time possible.
• 80% of Internet shoppers say images are imperative when deciding to buy or use a company’s product or services. (2006 Pew Study)
• Images are one of the biggest reasons Internet marketing has become so popular. (2007 NAR Profile of Home Buyers and Sellers)
• People will make a snap – and often unconscious – judgment about a listing based on just the first photo of the property …
• They are judging a book by its cover!
• Think of a property listing in terms of a personal profile on a dating website …
• The pictures should be as flattering as possible without tipping into outright deception.
• Homes that are professionally photographed get an average 61% more views than similar listings that are not professionally photographed. (2010 Redfin Study on Photography)
• Professional photos are worth 1,000 words – or dollars!
• They bring in at least $934 (for a $200,000 home) and as much as $116,076 (for a $1 million home) MORE than the other homes on the market that are not professionally photographed. (2010 Redfin Study on Photography)
• You owe it to your client to make a strong first impression by making your listing look the best it can …
• … because you won’t get a second chance to make a great first impression.
• You’re the listing agent who was hired by the home owners to market their property …
• It’s up to you to make the MLS and other online photos of your listings both eye-catching and memorable!

You can’t change the real estate market …
… but you can change how you market real estate!

“If your listing is not ready for a photo shoot, then it’s not ready for visitors either.”

Lew Corcoran, ASP®, IAHSP
Accredited Staging Professional
Professional Real Estate Photographer

Decora Photography
Phone: (508) 443-1332
Website: www.DecoraPhotography.com

Serving the Boston South Shore, Southeastern Massachusetts, Cape Cod, and Rhode Island

Decora Photography – Home Staging, Real Estate Photography, Walk-Through Videos, Floor Plans, and Virtual Tours

Bad MLS Photos – I Have a Question

Bad MLS Photos – I Have a Question

Bad MLS Photos – Or, I Have a Question About Your Listing

“If you think it’s expensive to hire a professional to do the job, wait until you hire an amateur.” ~ Red Astaire

WARNING Not responsible for the graphic content of these images.

Which House is For Sale?
What, Exactly, is For Sale Here?
Is Everything Included With This House?
Even the Chandeliers?
How About These Action Figures?
And the Artwork?
Does the House Come With the Street?
Does the House Have a Solid Foundation?
Does This House Have Central Air?
And What’s in This Corner?
Did Anyone Die Here?
Is This House Haunted?
What’s Lurking Behind Those Trees?
How Does Your Garden Grow
What, Exactly, Are We Looking At Here?
And What’s the Center of Attention Here?
What, Exactly, is For Sale Again?

Marketing Your Listings

• Selling real estate is all about marketing and setting yourself – and your listing – apart from the competition. • It’s also about getting the most amount of money for your clients in the shortest amount of time possible.
• Images are one of the biggest reasons Internet marketing has become so popular. (2007 NAR Profile of Home Buyers and Sellers)
• 80% of Internet shoppers say images are imperative when deciding to buy or use a company’s product or services. (2006 Pew Study)
• People will make a snap – and often unconscious – judgment about a listing based on just the first photo of the property …
• They are judging a book by its cover!
• Think of a property listing in terms of a personal profile on a dating website …
• The pictures should be as flattering as possible without tipping into outright deception.
• Homes that are professionally photographed get an average 61% more views than similar listings that are not professionally photographed. (2010 Redfin Study on Photography)
• Professional photos are worth 1,000 words – or dollars!
• They bring in at least $934 (for a $200,000 home) and as much as $116,076 (for a $1 million home) MORE than the other homes on the market that are not professionally photographed. (2010 Redfin Study on Photography)
• You owe it to your client to make a strong first impression by making your listing look the best it can …
• … because you won’t get a second chance to make a great first impression.
• You’re the listing agent who was hired by the home owners to market their property …
• It’s up to you to make the MLS and other online photos of your listings both eye-catching and memorable!

You can’t change the real estate market …
… but you can change how you market real estate!

“If your listing is not ready for a photo shoot, then it’s not ready for visitors either.”

Lew Corcoran, ASP®, IAHSP
Accredited Staging Professional
Professional Real Estate Photographer

Decora Photography
Phone: (508) 443-1332
Website: www.DecoraPhotography.com

Serving the Boston South Shore, Southeastern Massachusetts, Cape Cod, and Rhode Island

Decora Photography – Home Staging, Real Estate Photography, Walk-Through Videos, Floor Plans, and Virtual Tours

Bad MLS Photos – for Real Estate Agents

Why is My Listing Not Selling? It Could Be Bad MLS Photos

“If you think it’s expensive to hire a professional to do the job, wait until you hire an amateur.” ~ Red Astaire

First, Set Up the Space …
… Then Create Great Curb Appeal

Use the Correct Lighting …
… and Use a Wide Angle Lens

Choose the Right Perspective …
… and Eliminate Blurring

Vertical Lines Must be Perfectly Straight …
… and Horizontal Lines Must be Level

Don’t Let Bright Windows Distract …
… and Don’t Let Color Casts Distract

Above All, Be Versatile …
… and Don’t Keep Buyers in Suspense Decora Photography

Marketing Your Listings

• Selling real estate is all about marketing and setting yourself – and your listing – apart from the competition. • It’s also about getting the most amount of money for your clients in the shortest amount of time possible.
• Images are one of the biggest reasons Internet marketing has become so popular. (2007 NAR Profile of Home Buyers and Sellers)
• 80% of Internet shoppers say images are imperative when deciding to buy or use a company’s product or services. (2006 Pew Study)
• People will make a snap – and often unconscious – judgment about a listing based on just the first photo of the property …
• They are judging a book by its cover!
• Think of a property listing in terms of a personal profile on a dating website …
• The pictures should be as flattering as possible without tipping into outright deception.
• Homes that are professionally photographed get an average 61% more views than similar listings that are not professionally photographed. (2010 Redfin Study on Photography)
• Professional photos are worth 1,000 words – or dollars!
• They bring in at least $934 (for a $200,000 home) and as much as $116,076 (for a $1 million home) MORE than the other homes on the market that are not professionally photographed. (2010 Redfin Study on Photography)
• You owe it to your client to make a strong first impression by making your listing look the best it can …
• … because you won’t get a second chance to make a great first impression.
• You’re the listing agent who was hired by the home owners to market their property …
• It’s up to you to make the MLS and other online photos of your listings both eye-catching and memorable!

You can’t change the real estate market …
… but you can change how you market real estate!

“If your listing is not ready for a photo shoot, then it’s not ready for visitors either.”

Lew Corcoran, ASP®, IAHSP
Accredited Staging Professional
Professional Real Estate Photographer

Decora Photography
Phone: (508) 443-1332
Website: www.DecoraPhotography.com

Serving the Boston South Shore, Southeastern Massachusetts, Cape Cod, and Rhode Island

Decora Photography – Home Staging, Real Estate Photography, Walk-Through Videos, Floor Plans, and Virtual Tours

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