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Real Estate Photography

Before and After Listing Photos

Before and After Listing Photos

Before and After Listing Photos – Or, How to Sell Your Listings in Less Time and for More Money!

“If you think it’s expensive to hire a professional to do the job, wait until you hire an amateur.” ~ Red Astaire

Before and After Listing Photos

Marketing Your Listings

• Selling real estate is all about marketing and setting yourself – and your listing – apart from the competition.
• It’s also about getting the most amount of money for your clients in the shortest amount of time possible.
• 80% of Internet shoppers say images are imperative when deciding to buy or use a company’s product or services. (2006 Pew Study)
• Images are one of the biggest reasons Internet marketing has become so popular. (2007 NAR Profile of Home Buyers and Sellers)
• People will make a snap – and often unconscious – judgment about a listing based on just the first photo of the property …
• They are judging a book by its cover!
• Think of a property listing in terms of a personal profile on a dating website …
• The pictures should be as flattering as possible without tipping into outright deception.
• Homes that are professionally photographed get an average 61% more views than similar listings that are not professionally photographed. (2010 Redfin Study on Photography)
• Professional photos are worth 1,000 words – or dollars!
• They bring in at least $934 (for a $200,000 home) and as much as $116,076 (for a $1 million home) MORE than the other homes on the market that are not professionally photographed. (2010 Redfin Study on Photography)
• You owe it to your client to make a strong first impression by making your listing look the best it can …
• … because you won’t get a second chance to make a great first impression.
• You’re the listing agent who was hired by the home owners to market their property …
• It’s up to you to make the MLS and other online photos of your listings both eye-catching and memorable!

You can’t change the real estate market …
… but you can change how you market real estate!

“If your listing is not ready for a photo shoot, then it’s not ready for visitors either.”

Lew Corcoran, ASP®, IAHSP
Accredited Staging Professional
Professional Real Estate Photographer

Decora Photography
Phone: (508) 443-1332
Website: www.DecoraPhotography.com

Serving the Boston South Shore, Southeastern Massachusetts, Cape Cod, and Rhode Island

Decora Photography – Home Staging, Real Estate Photography, Walk-Through Videos, Floor Plans, and Virtual Tours

Bad MLS Photos – I Have a Question

Bad MLS Photos – I Have a Question

Bad MLS Photos – Or, I Have a Question About Your Listing

“If you think it’s expensive to hire a professional to do the job, wait until you hire an amateur.” ~ Red Astaire

WARNING Not responsible for the graphic content of these images.

Which House is For Sale?
What, Exactly, is For Sale Here?
Is Everything Included With This House?
Even the Chandeliers?
How About These Action Figures?
And the Artwork?
Does the House Come With the Street?
Does the House Have a Solid Foundation?
Does This House Have Central Air?
And What’s in This Corner?
Did Anyone Die Here?
Is This House Haunted?
What’s Lurking Behind Those Trees?
How Does Your Garden Grow
What, Exactly, Are We Looking At Here?
And What’s the Center of Attention Here?
What, Exactly, is For Sale Again?

Marketing Your Listings

• Selling real estate is all about marketing and setting yourself – and your listing – apart from the competition. • It’s also about getting the most amount of money for your clients in the shortest amount of time possible.
• Images are one of the biggest reasons Internet marketing has become so popular. (2007 NAR Profile of Home Buyers and Sellers)
• 80% of Internet shoppers say images are imperative when deciding to buy or use a company’s product or services. (2006 Pew Study)
• People will make a snap – and often unconscious – judgment about a listing based on just the first photo of the property …
• They are judging a book by its cover!
• Think of a property listing in terms of a personal profile on a dating website …
• The pictures should be as flattering as possible without tipping into outright deception.
• Homes that are professionally photographed get an average 61% more views than similar listings that are not professionally photographed. (2010 Redfin Study on Photography)
• Professional photos are worth 1,000 words – or dollars!
• They bring in at least $934 (for a $200,000 home) and as much as $116,076 (for a $1 million home) MORE than the other homes on the market that are not professionally photographed. (2010 Redfin Study on Photography)
• You owe it to your client to make a strong first impression by making your listing look the best it can …
• … because you won’t get a second chance to make a great first impression.
• You’re the listing agent who was hired by the home owners to market their property …
• It’s up to you to make the MLS and other online photos of your listings both eye-catching and memorable!

You can’t change the real estate market …
… but you can change how you market real estate!

“If your listing is not ready for a photo shoot, then it’s not ready for visitors either.”

Lew Corcoran, ASP®, IAHSP
Accredited Staging Professional
Professional Real Estate Photographer

Decora Photography
Phone: (508) 443-1332
Website: www.DecoraPhotography.com

Serving the Boston South Shore, Southeastern Massachusetts, Cape Cod, and Rhode Island

Decora Photography – Home Staging, Real Estate Photography, Walk-Through Videos, Floor Plans, and Virtual Tours

Bad MLS Photos – for Real Estate Agents

Why is My Listing Not Selling? It Could Be Bad MLS Photos

“If you think it’s expensive to hire a professional to do the job, wait until you hire an amateur.” ~ Red Astaire

First, Set Up the Space …
… Then Create Great Curb Appeal

Use the Correct Lighting …
… and Use a Wide Angle Lens

Choose the Right Perspective …
… and Eliminate Blurring

Vertical Lines Must be Perfectly Straight …
… and Horizontal Lines Must be Level

Don’t Let Bright Windows Distract …
… and Don’t Let Color Casts Distract

Above All, Be Versatile …
… and Don’t Keep Buyers in Suspense Decora Photography

Marketing Your Listings

• Selling real estate is all about marketing and setting yourself – and your listing – apart from the competition. • It’s also about getting the most amount of money for your clients in the shortest amount of time possible.
• Images are one of the biggest reasons Internet marketing has become so popular. (2007 NAR Profile of Home Buyers and Sellers)
• 80% of Internet shoppers say images are imperative when deciding to buy or use a company’s product or services. (2006 Pew Study)
• People will make a snap – and often unconscious – judgment about a listing based on just the first photo of the property …
• They are judging a book by its cover!
• Think of a property listing in terms of a personal profile on a dating website …
• The pictures should be as flattering as possible without tipping into outright deception.
• Homes that are professionally photographed get an average 61% more views than similar listings that are not professionally photographed. (2010 Redfin Study on Photography)
• Professional photos are worth 1,000 words – or dollars!
• They bring in at least $934 (for a $200,000 home) and as much as $116,076 (for a $1 million home) MORE than the other homes on the market that are not professionally photographed. (2010 Redfin Study on Photography)
• You owe it to your client to make a strong first impression by making your listing look the best it can …
• … because you won’t get a second chance to make a great first impression.
• You’re the listing agent who was hired by the home owners to market their property …
• It’s up to you to make the MLS and other online photos of your listings both eye-catching and memorable!

You can’t change the real estate market …
… but you can change how you market real estate!

“If your listing is not ready for a photo shoot, then it’s not ready for visitors either.”

Lew Corcoran, ASP®, IAHSP
Accredited Staging Professional
Professional Real Estate Photographer

Decora Photography
Phone: (508) 443-1332
Website: www.DecoraPhotography.com

Serving the Boston South Shore, Southeastern Massachusetts, Cape Cod, and Rhode Island

Decora Photography – Home Staging, Real Estate Photography, Walk-Through Videos, Floor Plans, and Virtual Tours

Why Is My House Not Selling – Part 3

Why is My House Not Selling – Part 3

Why is My House Not Selling? It Could be Bad MLS Photos (Part III)

“If you think it’s expensive to hire a professional to do the job, wait until you hire an amateur.” ~ Red Astaire

WARNING: Not responsible for the graphic content of these images.

Located on a Lake …
… This Gorgeous Upscale Home …
… Features an Open Floor Plan …
… a Gourmet Kitchen …
… a Beautiful Living Room …
… a Formal Dining Room …
… a Large Family Room …
… And a Large Back Yard

Everything’s Included …
… Even the Art Work …
… and Stackable Washer/Dryer …
… But Not the Trophies

Be a Doll and Buy This House, Will You?

Marketing Your House for Sale –

    • Selling real estate is all about marketing and setting your house apart from the competition.
    • It’s also about selling your house for the most amount of money the market will bear and in the shortest amount of time possible.
    • Images are one of the biggest reasons Internet marketing has become so popular. (2007 NAR Profile of Home Buyers and Sellers)
    • 80% of Internet shoppers say images are imperative when deciding to buy or use a company’s product or services. (2006 Pew Study)
    • People will make a snap – and often unconscious – judgment about your house based on just the first photo of the property …
    • They are judging a book by its cover!
    • Think of a house for sale in terms of a personal profile on a dating website …
    • The pictures should be as flattering as possible without tipping into outright deception.
    • Homes that are professionally photographed get an average 61% more views than similar listings that are not professionally photographed. (2010 Redfin Study on Photography)
    • Professional photos are worth 1,000 words – or dollars!
    • They bring in at least $934 (for a $200,000 home) and as much as $116,076 (for a $1 million home) MORE than the other homes on the market that are not professionally photographed. (2010 Redfin Study on Photography)
    • Your real estate agent owes it to you to make a strong first impression by making your house look the very best it can on the market …
    • … because you won’t get a second chance to make a great first impression.
    • You hired the real estate agent and brokerage to market and sell your home for you for the most amount of money the market will bear and in the shortest amount of time possible …
    • If the real estate agent you hired shows up with a point- and-shoot camera or camera phone and takes pictures like these, you should FIRE THEM …
    • … and hire a new real estate agent who will properly prepare, package, present, and promote your home for the market.

“If your house is not ready for a photo shoot, then it’s not ready for visitors either.”

Lew Corcoran, ASP®, IAHSP
Accredited Staging Professional
Professional Real Estate Photographer

Decora Photography
Phone: (508) 443-1332
Website: www.DecoraPhotography.com

Serving the Boston South Shore, Southeastern Massachusetts, Cape Cod, and Rhode Island

Why Is My House Not Selling – Part 2

Why is My House Not Selling – Part 2

Why is My House Not Selling? It Could be Bad MLS Photos (Part II)

“If you think it’s expensive to hire a professional to do the job, wait until you hire an amateur.” ~ Red Astaire

WARNING: Not responsible for the graphic content of these images.

This Well Appointed Townhouse …
… Features Hardwood Floors …
… a Fireplace in the Living Room …
… and an Eat-in Kitchen

It Also Features a Full Bath …
… a 1-Car Garage …
… and an Above-ground Swimming Pool

We Painted the Rooms in a Neutral Color …
… and Fertilized the Lawn for You

There Are No Monsters Under the Bed …
… and the House is Not Haunted

The Owners Recently Passed Away …
… So the Heirs Are Having a Fire Sale!

They’ll Throw in the Faucets …
… the Bookshelves …
… and the Chandeliers IF You Buy Today!

Marketing Your House for Sale –

    • Selling real estate is all about marketing and setting your house apart from the competition.
    • It’s also about selling your house for the most amount of money the market will bear and in the shortest amount of time possible.
    • Images are one of the biggest reasons Internet marketing has become so popular. (2007 NAR Profile of Home Buyers and Sellers)
    • 80% of Internet shoppers say images are imperative when deciding to buy or use a company’s product or services. (2006 Pew Study)
    • People will make a snap – and often unconscious – judgment about your house based on just the first photo of the property …
    • They are judging a book by its cover!
    • Think of a house for sale in terms of a personal profile on a dating website …
    • The pictures should be as flattering as possible without tipping into outright deception.
    • Homes that are professionally photographed get an average 61% more views than similar listings that are not professionally photographed. (2010 Redfin Study on Photography)
    • Professional photos are worth 1,000 words – or dollars!
    • They bring in at least $934 (for a $200,000 home) and as much as $116,076 (for a $1 million home) MORE than the other homes on the market that are not professionally photographed. (2010 Redfin Study on Photography)
    • Your real estate agent owes it to you to make a strong first impression by making your house look the very best it can on the market …
    • … because you won’t get a second chance to make a great first impression.
    • You hired the real estate agent and brokerage to market and sell your home for you for the most amount of money the market will bear and in the shortest amount of time possible …
    • If the real estate agent you hired shows up with a point- and-shoot camera or camera phone and takes pictures like these, you should FIRE THEM …
    • … and hire a new real estate agent who will properly prepare, package, present, and promote your home for the market.

“If your house is not ready for a photo shoot, then it’s not ready for visitors either.”

Lew Corcoran, ASP®, IAHSP
Accredited Staging Professional
Professional Real Estate Photographer

Decora Photography
Phone: (508) 443-1332
Website: www.DecoraPhotography.com

Serving the Boston South Shore, Southeastern Massachusetts, Cape Cod, and Rhode Island