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Curb Appeal Doesn’t Cut it. Web Appeal Does!

Curb Appeal Doesn’t Cut it. Web Appeal Does!



The Homebuyer’s First Contact with Your Listing is its Web Appeal

When putting their home on the market, homeowners always want to know if there is a magic formula for selling as quickly and as for as much money as possible. There really is no magic formula – it’s as simple as a little elbow grease and investing a few bucks. It’s called creating “curb appeal.”

Web appeal is much like curb appeal!

  • It’s how attractive your listing appears to homebuyers online.
  • Over 60% of a home buyer’s time is spent on viewing photographs of homes for sale.


You Never Get a Second Chance to Make a Great First Impression

  • Homebuyers will look at the photo of the front of the house for more than twice as long as any other listing photo.
  • More than 95% of home buyers will view the photo of the front of the house before viewing anything else.
  • On average, homebuyers spend more than 20 seconds on just the photo of the front of the house.
  • Over 41% of home buyers never read the agent’s remarks.


The 3 Most Important Factors in Creating Web Appeal

  • Pricing,
  • Home Staging; and
  • Quality Photography


Successful Marketing to Home Buyers

Home staging and professional photography are very powerful Marketing Tools!

Home staging and quality photography will help create:

  • Web appeal for your listings;
  • Immediate buyer interest in your listings; and
  • Several “emotional connection points” throughout your listings!


When a prospective homebuyer walks into your listing, they will say:


“Wow! If I buy this house, I can live like this!”


“This is it! This is the one!”


Your listing’s online web appeal will be what compels today’s homebuyers to schedule personal showings – and to make offers!


Special Offer for Real Estate Agents

For new customers of Scena Home Staging and Decora Photography: See how home staging and quality photography can make a big first impression on homebuyers.

Contact us today, and your client will get 50% off a pre-listing consultation – and you get 10 complimentary photos for any one of your listings.

Contact us today! Deals this good don’t last forever!


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Viewing statistics by Michael J. Seiler and Robert M. Stanton, “Toward an Understanding of Real Estate Homebuyer Internet Search Behavior: An Application of Ocular Tracking Technology,” Journal of Real Estate Research (June 2011),

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