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Do You Want to Sell Your Listings for Top Dollar?

Do You Want to Sell Your Listings for Top Dollar?



Do You Want to Sell Your Listings for Top Dollar?


Home Staging is Marketing

Like the marketing for other products, staging has become more sophisticated over time. Nowadays, the objective is to determine the most likely type of people to buy the specific house we are staging and focus on them as our target buyers.

Home staging:

  • Pays for itself, and then some.
  • Decreases the amount of time the listing spends on the market.
  • Increases the potential asking price.
  • Increases a home’s curb appeal, and establishes its “move-in” condition.

The average staging investment is between 1 and 3 percent of the listing’s asking price. But it generates a return of between 8 and 10 percent!


Why You Should Stage Your Listings

Research shows that staged homes often sell for considerably more money in substantially less time than non-staged homes.

  • Staged homes are a market differentiator for both real estate agents and home sellers.
  • Staged homes have a distinct marketing advantage over the other non-staged homes on the market.
  • Staged homes attract a broader range of buyers.
  • In photos or virtual tours, unstaged homes look small, cluttered, and unattractive. Staged homes show better in print, in pictures, online – and in person.
  • 90% of buyers don’t have the imagination to see past the clutter and/or unstylish furnishings. Nor do they have the ability to see how they’d place their furniture in a vacant home (especially those with open concept floor plans).
  • People buy by comparison, and staged homes show better than those that aren’t staged.


The 3 Most Important Factors in Creating Web Appeal

  • Pricing,
  • Home Staging; and
  • Quality Photography


Successful Marketing to Home Buyers

Home staging and professional photography are very powerful Marketing Tools!

Home staging and quality photography will help create:

  • Web appeal for your home;
  • Immediate buyer interest in your home; and
  • Several “emotional connection points” throughout your home!


Potential buyers are more likely to make an appointment to see your home for sale when the online photos catch their eye. And when a prospective homebuyer walks into your home, they will say:


“Wow! If I buy this house, I can live like this!”


“This is it! This is the one!”


Your listing’s online web appeal will be what compels today’s homebuyers to schedule personal showings – and to make offers!


Special Offer for Real Estate Agents

For new customers of Scena Home Staging and Decora Photography: See how home staging and quality photography can make a big first impression on homebuyers.

Contact us today, and your client will get 50% off a pre-listing consultation – and you get 10 complimentary photos for any one of your listings.

Contact us today! Deals this good don’t last forever!


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