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Is Your Listing Ready for Homebuyers?

Is Your Listing Ready for Homebuyers?



The Homebuyer’s First Contact with Your Listing is its Web Appeal

The days when a homeowner had to do nothing more than put a “For Sale” sign in the front yard and use curb appeal to draw in buyers are long gone. A thorough knowledge of what it takes to sell a house for top dollar and in the shortest amount of time possible is more important than ever before.

Web appeal is much like curb appeal!

  • It’s how attractive your listing appears to homebuyers online.
  • Over 60% of a home buyer’s time is spent on viewing photographs of homes for sale.


You Never Get a Second Chance to Make a Great First Impression

  • Homebuyers will look at the photo of the front of the house for more than twice as long as any other listing photo.
  • More than 95% of home buyers will view the photo of the front of the house before viewing anything else.
  • On average, homebuyers spend more than 20 seconds on just the photo of the front of the house.
  • Over 41% of home buyers never read the agent’s remarks.


The 3 Most Important Factors in Creating Web Appeal

  • Pricing,
  • Home Staging; and
  • Quality Photography


Successful Marketing to Home Buyers

Home staging and professional photography are very powerful Marketing Tools!

Our experienced team of highly trained Accredited Staging Professionals (ASPs®) will create:

  • Web appeal for your listings;
  • Immediate buyer interest in your listings; and
  • Several “emotional connection points” throughout your listings!


When a prospective homebuyer walks into your listing, they will say:


“Wow! If I buy this house, I can live like this!”


“This is it! This is the one!”


Your listing’s online web appeal will be what compels today’s homebuyers to schedule personal showings – and to make offers!


Special Offer for Real Estate Agents

For new customers of Scena Home Staging and Decora Photography: See how home staging and quality photography can make a big first impression on homebuyers.

Contact us today, and your client gets 50% off a pre-listing consultation – and you get 10 complimentary photos for any one of your listings.

Contact us today! Deals this good don’t last forever!


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Viewing statistics by Michael J. Seiler and Robert M. Stanton, “Toward an Understanding of Real Estate Homebuyer Internet Search Behavior: An Application of Ocular Tracking Technology,” Journal of Real Estate Research (June 2011),

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