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Why Is My House Not Selling – Part 2

Why is My House Not Selling – Part 2

Why is My House Not Selling? It Could be Bad MLS Photos (Part II)

“If you think it’s expensive to hire a professional to do the job, wait until you hire an amateur.” ~ Red Astaire

WARNING: Not responsible for the graphic content of these images.

This Well Appointed Townhouse …
… Features Hardwood Floors …
… a Fireplace in the Living Room …
… and an Eat-in Kitchen

It Also Features a Full Bath …
… a 1-Car Garage …
… and an Above-ground Swimming Pool

We Painted the Rooms in a Neutral Color …
… and Fertilized the Lawn for You

There Are No Monsters Under the Bed …
… and the House is Not Haunted

The Owners Recently Passed Away …
… So the Heirs Are Having a Fire Sale!

They’ll Throw in the Faucets …
… the Bookshelves …
… and the Chandeliers IF You Buy Today!

Marketing Your House for Sale –

    • Selling real estate is all about marketing and setting your house apart from the competition.
    • It’s also about selling your house for the most amount of money the market will bear and in the shortest amount of time possible.
    • Images are one of the biggest reasons Internet marketing has become so popular. (2007 NAR Profile of Home Buyers and Sellers)
    • 80% of Internet shoppers say images are imperative when deciding to buy or use a company’s product or services. (2006 Pew Study)
    • People will make a snap – and often unconscious – judgment about your house based on just the first photo of the property …
    • They are judging a book by its cover!
    • Think of a house for sale in terms of a personal profile on a dating website …
    • The pictures should be as flattering as possible without tipping into outright deception.
    • Homes that are professionally photographed get an average 61% more views than similar listings that are not professionally photographed. (2010 Redfin Study on Photography)
    • Professional photos are worth 1,000 words – or dollars!
    • They bring in at least $934 (for a $200,000 home) and as much as $116,076 (for a $1 million home) MORE than the other homes on the market that are not professionally photographed. (2010 Redfin Study on Photography)
    • Your real estate agent owes it to you to make a strong first impression by making your house look the very best it can on the market …
    • … because you won’t get a second chance to make a great first impression.
    • You hired the real estate agent and brokerage to market and sell your home for you for the most amount of money the market will bear and in the shortest amount of time possible …
    • If the real estate agent you hired shows up with a point- and-shoot camera or camera phone and takes pictures like these, you should FIRE THEM …
    • … and hire a new real estate agent who will properly prepare, package, present, and promote your home for the market.

“If your house is not ready for a photo shoot, then it’s not ready for visitors either.”

Lew Corcoran, ASP®, IAHSP
Accredited Staging Professional
Professional Real Estate Photographer

Decora Photography
Phone: (508) 258-8039
Website: www.DecoraPhotography.com

Serving the Boston South Shore, Southeastern Massachusetts, Cape Cod, and Rhode Island

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