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The Home Staging Cheat Sheet
The Home Staging Cheat Sheet
Face with a massive glut of unsold homes, many would-be sellers are struggling to make their properties stand out in today's downtrodden real estate market. But while the economic headwinds are beyond property owners' control, Barb Schwarz says they can dramatically improve their chances of making a sale be devoting attention to an often-overlooked corner of real estate marketing: home staging.
Schwarz, CEO of StagedHomes.com, was a pioneer in home staging back in the early 1970s and has used the techniques to sell properties ever since. “The goal [of home-staging] is for the buyer to mentally move in,” Schwarz says. “If they cannot mentally feel and see themselves living here, you've lost them.”
Here are six simple tips Barb Schwarz offers to home sellers to better position themselves in a sluggish market.