Why You Need Professional Photos to Help Sell Your Home

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  • Create Date May 3, 2018
  • Last Updated October 7, 2018

Why You Need Professional Photos to Help Sell Your Home

Why You Need Professional Photos to Help Sell Your Home

 

Looking to sell your home quick – and for top dollar? The photos your real estate agent posts online might make the difference, so using a professional photographer to help you market and sell your home is a must.

In an internal case study, IMOTO – a company creating real estate photography for both sellers and real estate agents – compared 350 listings using their professional photography against 350 similar listings in the same ZIP code.

Listings using IMOTO’s professional photography sold 50% faster and 39% closer to the original listing price than similar homes without professional photos.

The statistics department at Latter & Blum, a New Orleans-based real estate agency, also found listings using IMOTO’s professional photography were viewed 118% more than comparable listings.

And while professional photography may help you sell your house faster – or for closer to list price – it still all depends on who you hire and how you use the photos.

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