How to Sell Yourself Before Your Product and Why

Did you know that in sales, you’re not selling a product you’re selling you?

Statistics say that 85% of people think salespeople are arrogant and that’s across all industries.

First and foremost, we need to remember that selling is not about the salesperson; it’s about the needs of the prospect…PERIOD!

Take yourself out of the equation.

Lead with humble kindness, showing that you are genuinely interested in the other person.

Doing this will sell:

    1. who you are and;
    2. what you do

Leading to more success in sales. Sales, believe it or not, has nothing to do with your product.

The difference between the product you sell and what you sell is like this:

Alla Bardov was a door to door saleswoman; her product was vacuums. She didn’t sell vacuums she sold “a clean home.”

Her job was to make sure the homeowner loved and felt how clean their home would be, not how much they’d like the vacuum.

Big difference, right?

Today’s newsletter features Alla Bardov:

    • The top sales rep for new customer acquisition in Neora formerly known as Nerium International
    • A philanthropist in the Nancy Lieberman Charities with her work and passion for changing the lives of young people

Join Alla in this mind-blowing interview where she teaches us how to sell ourselves and what we do first, for increased sales success.

See: Relationship Marketing With Kody B: Alla Bardov


To learn more about relationship marketing, or how to enhance your current strategy, please email me, or call or text me at (508) 258-9658.

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