What is Professional Home Staging?
Professional home staging is the process of preparing a home for sale by adding decor, rearranging furniture, and dressing up the home to make it look stunning for listing photos and walkthroughs. The goal is to obtain the highest possible price and sell the house more quickly.
“When selling a home, web appeal is the new curb appeal. Your online listing is the first thing that buyers see, so you want to make sure it showcases your home’s best features, highlights its unique selling points, and tells a compelling story. A captivating website can spark interest, create curiosity, and inspire action among buyers. Web appeal is not just about photos, but also about staging, videos, virtual tours, and floor plans. Web appeal is the way to stand out in a competitive market.”
~ Lew Corcoran
Professional home staging is a marketing tactic that can make even the most dark, drab space feel bright, energetic, and homey. It allows potential buyers to see themselves in the home and can turn around a sale that otherwise wasn’t moving.
Professional home staging can be as simple as rearranging what the home seller already has or can include bringing in new furniture, accessories, and art to make the home appeal to more buyers.
Why Choose Professional Home Staging?
Professional home staging offers many benefits for home sellers, such as:
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- Increasing the perceived value and desirability of the home
- Creating a positive first impression and emotional connection with buyers
- Highlighting the unique features and strengths of the home
- Minimizing the flaws and weaknesses of the home
- Reducing the need for price reductions or negotiations
- Attracting more online views and inquiries
- Generating more showings and offers
- Selling faster and for more money
According to research by the National Association of REALTORS®, staged homes sell 88% faster and for 20% more than non-staged homes. Moreover, 87% of buyers say that photos are very important in their home search process, and 40% of buyers are more willing to visit a home if they like its online photos.
How Does Professional Home Staging Work?
Professional home staging typically involves a consultation with a certified stager who will assess your home and provide you with a customized plan and quote. The stager will then execute the plan by bringing in furniture, art, and accessories from their inventory or renting them from a third-party vendor. The stager will also style each room according to your target market and current trends.
The cost of professional home staging varies depending on the size and style of your home, the number of rooms to be staged, the quality and quantity of furniture and accessories needed, and the duration of the staging contract. As a general rule of thumb, most stagers charge $300 to $600 for an initial design consultation, and $750 to $1000 per month per room. However, prices can vary depending on the size, type, and style of the home as well as the type of buyer you wish to attract.
How to Get Started with Professional Home Staging
If you’re interested in getting professional home staging for your home, you can contact me today to schedule a consultation. I have access to a team of experienced and certified stagers who can help you transform your home into a buyer’s dream. I also offer a free home staging checklist and a photo prep sheet that you can download from my website. Just visit the resources page.
Don’t miss this opportunity to make your home stand out from the competition and sell faster and for more money!
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