My REALTOR® is saying she can use AI to sell my home quicker but I’ll need to pay an extra 1% commission. Is it worth it?
If a REALTOR® is charging you an extra 1 percent just because they’re using AI, that’s a red flag. AI isn’t some premium add‑on. It’s a basic part of modern marketing, the same way photography, pricing strategy, and negotiation are. Any agent who’s serious about selling homes quickly and for top dollar should already be using every tool available without tacking on a surcharge.
AI can absolutely help speed things up. It can tighten up listing copy, analyze buyer behavior, improve targeting, and streamline communication. But those are efficiencies that benefit the agent as much as the seller. They’re not upgrades that justify a higher commission.
If anything, the commission you’re already paying should cover the full marketing strategy from day one. You’re hiring a professional to bring their best work, not their “standard package with optional tech.” A great agent doesn’t nickel‑and‑dime you for the tools that make them better at their job. They just use them because that’s what today’s market demands.