How I Market a Fixer‑Upper So Buyers See Potential, Not Problems
REALTORS®, how do you go about marketing a fixer-upper to prospective buyers? Marketing a fixer‑upper is all about framing the opportunity. Most buyers don’t want a project, but the right buyers absolutely love potential — you just have to speak their language. Here’s how I approach it when I’m selling one. I lead with the … Read more