What is the recommended frequency for a real estate agent to contact sellers while their house is on the market but still unsold?
Most sellers don’t need daily hand‑holding, but they do want to know their agent hasn’t vanished into the Multiple Listing Service (MLS) abyss. A good rule of thumb is this: once a week for a full update, plus quick check‑ins whenever something meaningful happens.
Here’s what that usually looks like in a healthy, professional relationship:
Weekly market update
A real conversation about showings, feedback, new competing listings, price changes in the neighborhood, and what the data suggests about next steps. This is where sellers feel informed instead of guessing.
Real‑time communication for anything important
If there’s an offer, a showing request, a buyer’s question, a repair issue, or a shift in market activity, the seller should hear about it right away. No waiting for the “weekly call” when something actually matters.
Strategy touch-points every couple of weeks
If the home is still unsold, the agent should proactively talk about pricing, presentation, marketing adjustments, and what’s working (or not). Silence is not a strategy.
Why this rhythm works
It keeps sellers in the loop without overwhelming them, and it shows the agent is actively working the listing rather than just hoping for the best.
At the end of the day, consistent communication builds trust. When a seller never has to wonder, “What’s going on with my listing,” that’s when you know the agent is doing it right.