The Theory Behind Staging

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The Theory Behind Staging

The Theory Behind Staging


Staging is marketing. Like the marketing for other products, staging has become more sophisticated over time. Nowadays, the objective is to determine the most likely type of people to buy the specific house we are staging and focus on them as our target buyers.

Good Home Stagers are no longer trying to appeal to everybody. They use lifestyle selling for the particular demographic/psychographic of target buyers.

Since it has been proven by brain research that humans are hard wired to make decisions based on emotions, Home Stagers can't make everything bland. There has to be elements which will trigger emotions, draw attention and create memory points. The Home Stager still has to draw viewers into the drama of the rooms. That's done by color, placement, and creating focal points – not by blandness.

Learn how staging has become an increasingly common way to distinguish your home from the competition.

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